Inspired by the 1970s-90s Toy Industry, players take on the role of Toy Manufacturers competing to release the next hottest toy. With demand constantly fluctuating, they will have to make smart decisions about what types of toys they choose to create and when to release them onto the market. They will do this through managing their hand of cards, combining them to release new toys, developing new features for their toys, and earning points by meeting market demand.